Join.To.IT builds real estate CRM and agency software around listings, leads, viewings, offers, and how agents get paid. We are a software studio, not a realtor: we do not sell houses, join listing boards, or replace your brokerage compliance officer.
Agencies lose deals in the gaps: a lead with no listing attached, a viewing that never made it into the calendar, an offer tracked in a chat thread, and a split nobody can reconstruct at month-end. A generic CRM treats those as “deals”. Your floor treats them as inventory and people.
We build software for real estate agencies where the listing, the contact, the viewing, and the offer share one timeline. Principals see pipeline and agent contribution without exporting three spreadsheets the night before a meeting.
Start with listings and lead capture — the two places agencies leak the most follow-up — then add viewings, offers, and splits.
Internal listing records with status, media, and the attributes agents actually use when they match a buyer.
Every enquiry lands on a listing and an agent with an owner, instead of a shared inbox nobody wants.
Book, confirm, and feedback viewings against both the listing diary and the agent’s day.
Structured offers, counters, conditions, and deadlines so the desk is not reconstructing a deal from email.
Commission plans, referrals, and desk fees calculated from closed deals rather than a side spreadsheet.
Pipeline, conversion, and activity the principal can stand behind, with notes your compliance process requires.
Agency AI is useful when it drafts listing copy, summarises enquiries, and flags stale follow-up against your inventory — always with an agent in the loop before anything goes to a client.
Our Join.To.IT AI development team connects these capabilities to your listing records, enquiry history, and offer files.
Summarise inbound messages, match them to live listings, and suggest the next step for the assigned agent.
Generate a first-pass description from attributes and photos for the listing agent to edit and approve.
Detect viewings with no feedback logged and draft a follow-up the agent can send or rewrite.
Extract price, conditions, and dates from incoming offer documents into the deal record for review.
Surface listings and leads that have gone quiet against the activity rules your desk already uses.
Where a portal or feed specification is published, we syndicate listing data from your system as the source of truth. We do not claim membership of any multiple listing service, and we do not operate as a licensed brokerage.
We also connect e-signature, calendars, telephony or messaging, accounting for commission payouts, and document storage so offers and splits are not retyped.
Sales CRMs do not know what a listing is. Property products built for landlords do not know what an offer clock or an agent split is. Agencies sit in the middle and pay for both, then keep a spreadsheet anyway.
A listing has vendors, media, publicity rules, and a diary. Forcing it into a generic opportunity object loses that.
If the calendar and the CRM disagree, agents stop logging, and the principal is managing rumours.
Expiry, conditions, and counters are the job. Email folders do not enforce any of that.
Opaque commission math becomes a retention problem. The system should explain earnings without a side conversation.
Re-entering listings by hand is how prices and withdrawn stock go public wrongly. One internal record should feed the rest.
The same Join.To.IT delivery process, applied to listings, leads, viewings, offers, and agent splits.
Shadow how listings, enquiries, viewings, and offers move on your floor, including the unofficial spreadsheets.
Define listing, contact, viewing, and deal objects, plus portal feeds, e-sign, and commission accounting connections.
Design agent-fast screens for the desk and a calmer principal view for pipeline and splits.
Build listing and lead capture first, then viewing diaries, offer rooms, and split calculations.
Test feed payloads, permission boundaries between agents, offer versioning, and commission edge cases.
Launch with one team or office, migrate live listings carefully, then roll out reporting and portal syndication.
We select technologies based on how agents work on the floor and on the road, and which portals and signature tools you already rely on.
Practical answers for brokerage principals, office managers, and operations leads planning a custom CRM.
